Pref is a British artist known for his distinctive typographic murals, where layered words and phrases invite viewers to decode hidden meanings. Rooted in a fascination with language, his work blurs the line between fine art and graphic design.

Growing up in North West London, Pref has spent over 20 years honing his craft. After studying design communication at Chelsea College of Art and working as an art director, he shifted focus to his art practice, gaining international recognition for his innovative and precise approach to graffiti and mural art.

For London Mural Festival, Pref brings his signature style to Coal Drops Yard, King’s Cross. His mural and ping pong table designs draw on the area’s rich culture and heritage, offering bold, thought-provoking visuals that engage visitors.

Pref’s mural was commissioned by Uniqlo.